Frequently Asked Questions
Honest, straightforward answers to the questions we hear most about SEO, web design, paid advertising, and working with a digital marketing agency. If your question is not here, reach out directly — we are happy to help.
SEO Questions
SEO (Search Engine Optimization) is the process of optimizing your website so it ranks higher in Google search results for the terms your potential customers are searching. According to BrightEdge research, 53% of all website traffic comes from organic search — making it the single largest source of website visitors across every industry. When someone in your area searches for the services you offer, SEO determines whether they find your business or your competitor's. Unlike paid advertising, the traffic SEO generates is free and compounds over time. The work done today continues producing leads months and years into the future, making it one of the highest-ROI marketing investments available. Learn more about our approach on our SEO services page.
Most businesses begin seeing measurable ranking improvements within 30 to 90 days, with significant results typically appearing between 3 and 6 months. The timeline depends on several factors: your industry's competitiveness, the current state of your website, the strength of your competitors, and the scope of work being done. Newer websites in highly competitive markets may take longer, while established sites with technical issues can see faster gains once those issues are resolved. At Fast Break, we provide monthly progress reports so you can track exactly how your rankings, traffic, and leads are trending. We also pair SEO with paid advertising for clients who need immediate lead flow while organic rankings build.
Professional SEO services typically range from $500 to $5,000+ per month depending on the scope, competition level, and number of keywords being targeted. At Fast Break Digital Media, our comprehensive marketing packages start at $1,000/month and include SEO, website management, and ongoing optimization. The more useful question is: what does it cost you to NOT rank? If your competitors are on page one and you are not, you are losing business every single day. A single new customer generated through SEO can often cover months of investment. We are happy to provide a custom quote based on your specific market and goals during a free strategy call.
Local SEO optimizes your online presence to attract customers from specific geographic areas. It includes Google Business Profile optimization, local citations, geo-targeted content, and review management. If your business serves a specific area — whether that is a single city, a metro region, or multiple service areas — you absolutely need local SEO. According to Google, 46% of all searches have local intent, and 78% of local mobile searches result in an offline purchase within 24 hours. Local SEO is what puts you in the Google Map Pack and local search results when nearby customers search for your services. Our local SEO services cover every aspect of local visibility.
SEO builds long-term organic visibility that generates free, compounding traffic over time. Paid advertising (PPC) provides immediate visibility but stops the moment you stop paying. Both are valuable and serve different roles in a growth strategy. PPC is ideal for generating leads immediately — within the first week of launching campaigns. SEO is ideal for building a sustainable, long-term pipeline that reduces your cost per acquisition over time. The most effective strategy uses both: PPC for immediate lead flow while SEO builds compounding organic visibility. As your organic rankings grow, you can gradually shift budget from paid to organic channels. We offer both through our SEO and PPC management services.
No reputable SEO professional can guarantee specific rankings, and any agency that does should be viewed with skepticism. Google's algorithm considers over 200 ranking factors, and no one outside of Google has complete control over those variables. What we can guarantee is a data-driven strategy, consistent execution, transparent reporting, and a track record of moving clients up the rankings. Our results page shows documented outcomes from real clients — we let the numbers speak for themselves. If an agency promises you the number one spot, ask them how they plan to control Google's algorithm. They cannot.
Web Design Questions
A typical Fast Break website is designed, built, and launched within 2 to 3 weeks. We move quickly because every day without a high-performing website is a day you are losing potential customers. Our process starts with a strategy session to understand your business, brand, and goals, followed by design and development, content creation, SEO optimization, and a thorough quality assurance review before launch. More complex projects with custom functionality may take 4 to 6 weeks. You can learn more about our step-by-step approach on our process page.
No. Every Fast Break website is custom-built with hand-coded HTML, CSS, and JavaScript. We do not use WordPress, Wix, Squarespace, or any template-based platform. The reason is performance: custom-coded sites are significantly faster than template-based sites, and page speed is a direct Google ranking factor. Our sites typically load in under 1.5 seconds, compared to 3-5 seconds for most WordPress sites. Faster sites rank higher, convert better, and provide a superior user experience. Custom code also means zero plugin vulnerabilities, no ongoing WordPress maintenance headaches, and complete control over every element of your site. Learn more on our web design page.
Every website we build uses mobile-first responsive design. This means we design for mobile devices first, then scale up to tablets and desktops — not the other way around. Over 60% of all web traffic now comes from mobile devices, according to Statista. Google uses mobile-first indexing, meaning it evaluates the mobile version of your site when determining rankings. A website that looks great on desktop but performs poorly on mobile will struggle to rank. Every Fast Break site is tested across multiple devices and screen sizes before launch.
Yes, absolutely. You own 100% of your website — the design, the code, the content, and the domain. If you ever decide to part ways with us (though we intend to be Your Last Marketing Agency), you take everything with you. We believe in earning your business through results, not holding your assets hostage. This is one of the key differences between Fast Break and many agencies that use proprietary platforms or retain ownership of client websites.
Conversion-focused design is built around clear calls-to-action, fast load times, trust signals, and strategic content placement. The average business website converts at 2.35% of visitors into leads, according to WordStream. Our websites consistently exceed 5% conversion rates. The key differences are: prominent phone numbers and contact forms on every page, social proof (reviews, case studies, certifications) placed where visitors make decisions, mobile-optimized forms that are easy to complete on a phone, and page speeds under 2 seconds. We also implement conversion tracking so we can continuously test and improve performance over time.
PPC & Paid Ads Questions
Google Ads budgets vary widely based on your industry, location, competition, and goals. Most of our clients invest between $1,000 and $5,000 per month in ad spend (separate from our management fee). The right budget depends on your average job value and how many new customers you want per month. For example, if your average project is worth $5,000 and your cost per lead from Google Ads is $50 with a 20% close rate, every $250 in ad spend produces one new customer worth $5,000 — a 20x return. During your free strategy call, we will calculate the ideal starting budget for your specific business.
Paid advertising can generate leads within the first week of campaign launch. Unlike SEO, which builds gradually, PPC provides immediate visibility in search results for your target keywords. The first 2 to 4 weeks involve testing and optimization — we launch campaigns, analyze which keywords, ads, and landing pages perform best, and continuously refine targeting and messaging. By month two, campaigns are typically optimized and producing leads at a predictable cost. Our PPC management includes strategy, ad creative, landing pages, tracking setup, and ongoing optimization.
Yes. We manage paid advertising campaigns across Google Ads and Meta (Facebook and Instagram). Each platform serves a different role in the funnel. Google Ads captures demand — people actively searching for your services right now. Meta ads create demand — putting your business in front of potential customers who match your ideal profile but may not be actively searching yet. For most service businesses, Google Ads is the primary lead driver, while Meta ads build brand awareness and retarget website visitors. We determine the right mix based on your industry, goals, and budget during our strategy development process.
We implement full conversion tracking on every campaign, which means we track every phone call, form submission, and booked appointment back to the specific ad and keyword that generated it. You receive regular reports showing exactly how many leads your ads produced, what each lead cost, and how that translates to revenue. No vanity metrics like impressions or "brand awareness" — just clear numbers showing your return on investment. If an ad is not producing leads at a profitable cost, we adjust or replace it. Transparency and accountability are core to how we manage paid advertising campaigns.
The Reactivation Campaign is a targeted outreach sequence we run on your existing customer list and unconverted leads before launching any paid advertising. Using email, SMS, and direct outreach, we re-engage past customers who have not purchased recently and follow up with leads who inquired but never booked. This consistently generates 3 to 5 new jobs and a $50,000+ cash injection — revenue from people who already know your business. It proves ROI immediately and funds your marketing investment before a single ad dollar is spent. Read more about how it works on our process page.
General & Pricing Questions
We work with small businesses across all industries, with deep expertise in contractor and home service companies — landscapers, exterior contractors, roofers, HVAC, plumbing, electricians, painters, and more. Our Contractor Growth Engine was specifically designed for trades businesses. However, our core marketing competencies — SEO, web design, paid advertising, and automation — work for any business that wants to grow its online presence and generate more leads. We serve professional services, e-commerce, retail, real estate, and other verticals nationwide.
We require a short initial commitment to allow enough time for our strategies to take effect — typically 3 to 6 months depending on the scope of services. After that initial period, our agreements move to month-to-month. We believe in earning your business through results, not locking you into contracts you cannot exit. The reality is that our clients stay because the numbers speak for themselves. Our results page shows the kind of revenue our clients generate — that is a far more compelling reason to stay than a contract clause.
Our comprehensive marketing packages start at $1,000 per month and include website management, SEO, content creation, and ongoing optimization. Packages that include paid advertising management and marketing automation range from $1,500 to $5,000+ per month depending on the scope and complexity. Ad spend is separate and goes directly to Google or Meta. Every engagement starts with a free strategy call where we assess your needs and provide a custom quote. We believe in transparent pricing — you will always know exactly what you are paying for and what results to expect.
No. This is a completely done-for-you system. We handle all marketing strategy, website management, SEO execution, ad campaign management, content creation, automation setup, reporting, and optimization. Your involvement is limited to a brief onboarding session, occasional approvals on content or design choices, and reviewing your weekly reports. As one of our clients put it: "I want to landscape. I don't wanna wear all the hats anymore." That is exactly the problem we solve. Learn more about how our system works on our process page.
Getting started is simple. Book a free strategy call or call us directly at (714) 904-0543. During that call, we will audit your current marketing presence, analyze your competitors, discuss your goals, and outline a custom growth plan for your business. There is no pitch, no pressure, and no obligation. If we are a good fit, we will put together a proposal with clear deliverables, timelines, and pricing. If we are not the right agency for your needs, we will tell you honestly and point you in the right direction.
Still Have Questions?
We are happy to answer anything not covered here. Every business is different, and we would rather give you a thorough, personalized answer than a generic response. Reach out anytime — we respond to every inquiry within 24 hours.
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